360° Marketing
Opratel acquisition engine · live
A telco-specific GTM, built to pay for itself.
One team runs your entire acquisition funnel and answers for the numbers. No vanity metrics. Paying subscribers and payback by month three.
$2.83cac*
Operator-native
2%cvr
2-click flow
6.4%churn*
vs 14% industry
$10Mua
RA-funded
*CAC & churn are placeholders, pending Nic's confirmation
Acquisition engine
Streaming
25%▼
2.0%▼
20%▼
Net revenue · this month
$1.42M
In the black · M3 payback
Header enrichment|
Clean campaigns only|
Prepaid + postpaid|
$10M UA committed
Tier 01 · Performance marketing
Performance isthe floor. Brand isthe multiplier.
We start with the math we can prove. Header Enrichment + a 2-click flow delivers 3× ROAS on day one. Brand work then compounds every channel: programmatic, in-store, OOH, TV. The bundle makes it sticky.
Simple math
The math we canprove, day one.
Header enrichment + a 2-click checkout flow is the unit economic. We back it with a real UA budget,
prepaid market mechanics, and a clean-campaigns posture that holds in regulated geographies.
Performance baseline · the equation
Proven
Inputs · what we do
HE+2-click flow
Header enrichmentiFuture-proof: built on GSMA Open Gateway network APIs, so the 2-click flow keeps converting on the HTTPS-by-default web. auto-fills the subscriber. Carrier billing closes in two taps.
Metric · flow conversion
~2%
Across markets. Higher in postpaid, lower in prepaid pre-tune.
Outcome · ROAS
3×
Return on ad spend on the performance media line, day one.
One equation, every market we operate
HE + 2-click = ~2% conv = 3× ROAS
Prepaid markets
Four levers. Tuned per market.
Grace
periods
Retry
cascades
Fallback
pricing
Daily & Weekly
price points
Tuned per market with the telco.
Postpaid markets
Single-digit churn.
6–8%
Ours · 6–8%
Industry · 12–15%
Two-thirds still paying at month 12
100%
M1
92%
M3
81%
M6
64%
M12
On a clean postpaid bundle.
Regulatory posture
Clean campaigns only.
First-party media only
Licensed ad inventory
No affiliate programs
No incentivised installs
Survives a regulator audit.
UA commitment
10× in twelve months.
2026 · committed
$10M
2027 · target
$100M
Each tick = $10M committed
×10 in 12 months
Per operator launch. Illustrative · Q4 2025 model
Bundle service
The art of the bundle.
We tune the offer mix to fit your market: soft, hard, or content-first. Same playbook as the math above, turning every plan into both an acquisition lever and a retention lock.
Soft Bundle
Standalone subscription.
Subscribed alongside the plan. Flexible, steady ramp.
Attach 5–10%
Lift Steady
Churn Per-sub
+ Prepaid detail
Hard Bundle
Baked into the plan.
One price, one invoice. The plan becomes the offer.
Attach 100%
Lift Switch driver
Churn Plan-lock
+ Hard-bundle detail
Soft bundle · prepaid & opt-in
- Opt-in add-onSubscribed alongside the plan, charged via direct carrier billing.
- Grace · 72h*Keep the sub active while a prepaid balance tops up.
- Retry · 6h*Re-attempt the charge in small bites, catching the moment balance lands.
- Fallback · $0.50*Step to a lower price point rather than lose the sub.
- Cadence · Daily*Smaller, frequent charges beat one monthly hit prepaid users can't cover.
- Attach · 5–10%Steady ramp, churn measured per-sub.
*Indicative defaults, set per operator
Example
Bundles
Bundles
Mobile Content + 5G
Opt-in add-on on a 5G data plan.
30% off*
Casual Games + Prepaid
Opt-in casual pack on a prepaid top-up.
20% off*
*Example bundles, and example discounts: Chris/Nic to confirm
Hard bundle · baked into the plan
- Consumer pays $0No incremental cost to access the content.
- BundledInto either a 5G plan or a Fiber plan.
- Wholesale discounts*For the telco, tiered by volume.
- Lowers churnOf the underlying data plans.
- 100% attachEvery subscriber on the plan gets it from day one, no opt-in.
- One invoiceBilled at plan level, no separate transaction or top-up.
*Wholesale rate set per volume tier, per operator
Example
Bundles
Bundles
AAA Games + Fiber + Set-Top Box
Baked into a Fiber plan with a set-top box.
45% off*
Full Catalog + 5G + Fiber
Whole catalog baked into a converged plan.
55% off*
*Example bundles, and example discounts: Chris/Nic to confirm
Retail bundle engine
From in-store discovery towalks-out-working.
Retail becomes the second growth engine: gamepad, 5G, and content bundled at the shelf, ready to use the moment the customer leaves the store. Our 18-week onboarding template takes the operator from discovery to in-store launch, with planograms, employee spiffs, and PR already locked.
Art of the possible
Ops + Commercial
Week 1–3 · Discovery
- Operator discovery meeting
- Business plan, bundles, economics
- KPIs + monthly sales targets
- Promo calendar drafted
Team + spiffs
Sales enablement
Week 4–6 · Employee training
- Retail staff training
- Incentives & spiff structure
- Employee purchase program
- "Gaming champion" program
Ship + shelf
Logistics + marketing
Week 7–10 · Logistics
- Controllers to DC & stores
- Landing pages approved
- Planogram set across stores
- Digital + in-store collateral
Awareness
PR + paid media
Week 11–14 · PR & demand gen
- Earned media · press
- Paid campaigns go live
- POP-ups · malls + universities
- Foot-traffic campaigns
Go live
All hands
Week 15–18 · Launch
- Bundle on shelves
- In-store demo stations
- Self-looping video on TVs
- First reporting cycle
Retail Bundle Aprepaid · entry
Controller monthly
$15/mo
S5 gamepad + 5G data + Blacknut. No contract.
DigitalRetailMall kiosk
*Figures are placeholders, pending Chris/Nic verification.
Retail Bundle Bpostpaid · contract
1-year plan
$350total
1 month free gaming · financed gamepad.
RetailDoor-to-doorCRM
Retail Bundle C · ★ flagshipbest ARR / store
2-year plan
$350· 24mo
67k+ annual gross, best ARR per store, repeat cohort.
RetailSTB menuCRM win-backPR
Retail Bundle Dbroadband household
STB + broadband
2yrbroadband
Gamepad + STB + fiber + Blacknut. Whole-home.
Broadband upsellAgent salesSTB
Funnel anatomy
From first impressions
to first charge.
Four stages, each with its own CPA, creative lever and telco-data signal. Top-of-funnel is plentiful and cheap; the drop is at conversion. Every cohort exits with a payback model attached: blended $109 CAC, LTV payback by month 3.
Stage 01TOP
19.4M
Owned reach / month
Brand awareness
Brand-led reach across the operator's owned channels: on-bill, app, SMS, and retail, amplified with paid social. Demand we build, not rent.
- Operator-owned reach, not bought media
- Brand lift compounds every stage below
- 70% video / 30% playable
Stage 02MID
87k
Landing pageviews
Intent
Landing pages are real-time, no code-push. Per-cohort variants: prepaid vs postpaid, 5G vs broadband, retail vs digital.
- Continuous A/B · daily winners
- Header-enrichment resolves MSISDN
- Cohort routing via telco DMP
Stage 03BOTTOM
698
Top-funnel subs / mo
Conversion
Subscription via Opratel's 2-click, PIN+HE, PIN, external flows. Best-performer pushed to 80% of traffic by week 4.
- Avg CAC $216 · top-funnel
- 2-click: 5–7% CR, $0.70 payout
- Auto-fallback for WiFi users
Stage 04MID+BOT
998
Retargeted subs / mo
Retarget + close
Custom audiences, purchase-intent, activity signals. TikTok playables close the final meter; CAC drops to $53 on best unit.
- Blended CAC $109
- Tiktok playable 1.65% CR
- CRM triggers handle grace period
TOTAL · 1,696 paid subs per month at blended $163 CAC, before own-media & retail bundles.
30.2M
Impressions
Impressions
$259k
Monthly media
Monthly media
0.58%
Blended CR
Blended CR
Budget split
Two engines.
One dashboard.
Fixed media is the operator's own inventory: SMS, push, STB takeover, in-app, splash screens. It scales for free. Variable media is paid: Google, Meta, TikTok, programmatic. Both are optimized off the same first-party telco DMP, which is the thing competitors can't copy.
Fixed · owned + earned
Zero-cost reach.
94.2M impressions · 62k subs / month · 11 channels
Email / Newsletter1,875 / mo
Push notif.7,500 / mo
STB takeoverIn-menu
SMS targeted750 / mo
Satellite push625 / mo
In-app notif.10,000 / mo
Thumbnail banner37,500 / mo
Splash screen2,250 / mo
Social · owned1,200 / mo
Variable · paid
Pay to compound.
30.2M impressions · 1,696 subs / month · $259k spend
Google SearchCAC $91
DV360 VideoCAC $252
Meta · storiesCAC $213
TikTok in-feedCAC $134
TikTok playableCAC $53
ProgrammaticCAC $189
Affiliate CPARev-share
Twitter videoCAC $402
Snap · ARCAC $·
Variable budget split · 70/20/10
Scale what works
Moderate-risk tests
Reactive & PR
Telco DMP linkage · why it matters
Once the telco DMP is wired, we segment on MSISDN-level data: pre/post-paid, 5G user, STB household, VAS buyer.
A case study inside Opratel shows cost-per-acquisition dropping 23% when untargeted campaigns became telco-cohort-only.
A case study inside Opratel shows cost-per-acquisition dropping 23% when untargeted campaigns became telco-cohort-only.
Subscription flows
Four flows. We rank
them in week one.
Every operator has a different mix of header-enrichment, DCB integration, USSD, and WiFi traffic. We run all four flows in parallel, then route traffic to the one that prints money. Benchmarks below are live from current Opratel operations.
★ Best-in-class
Flow 01
Two-click
Landing → HE → confirm
LP
→
HE
→
✓
CR5–7%
Payout$0.70
Daily subs600
Live · operator in Chile
Secure
Flow 02
PIN + HE
Landing → HE → OTP → confirm
LP
→
HE
→
PIN
→
✓
CR3–5%
Payout$1.00
Daily subs400
Live · operator in Chile
WiFi fallback
Flow 03
PIN only
Landing → phone → OTP → confirm
LP
→
PH#
→
PIN
→
✓
CR2–3%
Payout$1.50
Daily subs150
Live · operator in Paraguay
Low-tech
Flow 04
External / USSD
Landing → phone → SMS/USSD → confirm
LP
→
PH#
→
SMS
→
CTA
CR1–2%
Payout$3.00
Daily subs100
Live · operator in Costa Rica
Tier 02 · Brand building
We don't just sell tech.
We don't just sell tech.
We sell how it feels.
A brand built around your market and segments. We position your telco as the true home for gaming, so every other channel stops doing the heavy lifting.
A brand gamers connect with, super charges every channel. CAC down, retention up.
Gen Z · Acquisition
Gen Z doesn't
just log on.
They show up.
The 15–24 cohort has a 42% lower CTR on paid media than the market average, but over-indexes on IRL play, squad moments and creator drops. So we don't chase them through a feed · we meet them where they already hang out: the mall tournament, the cafe's play-pod, the flagship store's rig, the campus drop. Four places we already own, wired to one CRM. Illustrative figures.
Fresh Content
Arcades
Merch Drops
Gen Z channel mix ·
reach share & sub contribution
38%
Mall tournamentsSiam Paragon · MBK · CentralwOrld
Qualifier weekends. On-site sub activation via QR.
REACH / MO~520k
SUB CVR6.8%
CAC$39
24%
Campus & eventsUni fests · esports club drops
Can giveaways, squad sign-ups, merch drops at rush week.
REACH / MO~310k
SUB CVR4.4%
CAC$28
22%
TrueShop / TrueCoffeeOwn-store play pods
Always-on. Sim pods + latte-bundles. High intent at point-of-play.
REACH / MO~240k
SUB CVR11.2%
CAC$31
16%
7-Eleven + TikTokCan seeding · creator cuts
Can as media. Creators unbox on TikTok; QR on base links to Game Hub.
REACH / MO~1.1M
SUB CVR2.1%
CAC$22
Blended Gen Z CAC · $31 · 62% of first-session plays within 48h
Source: ops dashboard · 90d rolling · illustrative
Tier 03 · Activation
Where the brandbecomes real.
Retail floors, social feeds, and the controller in their hands: the moments when a cloud-gaming brand has to deliver. We build them, run them, and route every touch back to the bundle.
Pillar 01 · Retail
01 / 03
Walk out playing.
Controller, STB, and catalog paired in store. Customers leave with gaming live on their plan, today.
Bundled at the till. Live in 24 markets.
Pillar 02 · Community & Loyalty
02 / 03
Meet on their turf.
We build you a real and engaged community. Tournaments, mall and campus takeovers, always-on socials, all tied to CRM loyalty.
Every touch back to the bundle.
Pillar 03 · Controller
03 / 03
Controllers are everything.
Phone clips, home pads, wheels, arcade builds. Co-branded across the line, because input feel is the product.
Mission-critical hardware. Co-branded.
Pillar 01 · Retail
Bangkok flagship concept · launch week. Predicted walk-out attach 41%.
The till is the demo. The shelf is the channel.
Eight in-store moments map to one walk-out.
Register-side TV demo, gamepad shelf, attach prompt, SIM pairing, employee-purchase pricing. Planograms ship a quarter ahead; sales staff complete a 6-week certification before shelf-set. The bundle SKU is one scan, one invoice, one box that leaves the store playing.
2.1×Attach vs. SIM-only flow
92%Stores spec-clad in 6 wks
24Markets live at the till
Pillar 02 · Community
Siam Paragon takeover plan · 14,300 attendees est., 4,200 projected first plays.
Meet them on their turf. Route every touch back to the bundle.
Tournaments + mall takeovers + always-on socials, wired to one CRM.
Four-tier loyalty ladder runs from first-play to creator-partner. Quarterly tentpole tournaments anchor PR; weekly social drops + creator squads hold attention between beats. Every interaction (RSVP, scan-in, leaderboard, share) is a known event that maps to a CRM segment and a bundle offer.
4.7MAnnual social reach
+18 NPSvs. operator baseline
62%Active loyalty repeat-play
Pillar 03 · Controller
On-screen virtual controls · the activation default · 30s from sub to first play.
Input feel is the product. Co-branded across the line.
Four form factors. One co-brand. Every retail SKU keyed to a bundle.
On-screen virtual controls are the default at activation. Every new sub plays within 30 seconds, on the device they already own. Then we upsell into hardware: phone clip for prepaid, home pad for the flagship plan, arcade build for mall + cafe activations. Sourcing locked with two factories, 18-month lifecycle, in-warranty repair through the operator's existing care channel.
4Form factors live
18moHardware lifecycle
2Factories, dual-source
Live-ops calendar
Three tiers.
One rhythm.
Performance fills the funnel through the operator's own channels. Brand makes the bundle mean something. Activation closes it in-store, at the tournament, and in hand. The live-ops calendar syncs all three to the game-release slate: TVC and brand, retail activations and bundle promos, tournaments and mall events, controller pushes, all planned 12 months out so operator media, retail, and PR move together.
Q1 · JanFebMar
Q2 · AprMayJun
Q3 · JulAugSep
Q4 · OctNovDec
GAME LAUNCHES2026 catalog slate
For Honor · Feb
Rayman Origins · Apr
Trials of Blood Dragon · Jul
Child of Light · Sep
PERFORMANCETelco funnel · owned channels
New-year 2-click scale-up
Launch-week conversion push
Back-to-school
Holiday push
CRM & RETENTIONLifecycle · upsell
Always-on CRM · onboarding → grace period → bundle upsell
BRANDTVC · always-on
Always-on brand · TVC and owned media tie every channel together
RETAIL & ACTIVATIONStores · tournaments · events
New-year bundle
Controller + bundle promo
Mall tournaments + activations
Holiday retail
Game launches
Performance
CRM & retention
Brand
Retail & activation
Shared dashboards
Demand drives capacity,
not the other way around.
The marketing dashboard feeds demand prediction into the GPU capacity dashboard: fixed impressions × CR + paid impressions × CR − churn = new CCU. Infra scales before traffic arrives, not after.
Telco revenue · liveUpdated 2m ago
$31.2kRevenue · this month+14.3% vs last
5,600Active subs+248 week-over-week
6.1%Churn · monthly−0.3pp vs last
$7.42ARPU+$0.18 vs last
GPU POPs · capacityForecast 90d
MumbaiPOP 01
88/128 CCU
BangkokPOP 02
76/128 CCU
Kuala LumpurPOP 03
44/128 CCU
SingaporePOP 04
100/128 CCU
JakartaPOP 05
58/128 CCU
RiyadhPOP 06
82/128 CCU
Marketing · input
Impressions × CR
Fixed + variable media
→
Demand · computed
New subs, 90d
Minus churn
→
Infra · action
Pre-provision CCU
AMD rack capacity
→
Feedback
Uptime ↑ · CAC ↓
Clean loop
A proven playbook.
In expert hands.
This isn't a pitch deck. Every number, lever and beat above is live in market. JioGames. TrueOnline GameHub. 24 telco partners and counting. The operator brings inventory, subscribers and billing rails · we bring the playbook, the team, and the track record to make it work on day one.
Week 1
Discovery + DMP link
Audit telco inventory, link DMP, map cohorts, pick starter flow.
Week 2–4
Pilot + landing pages
Launch 2 flows in parallel, A/B daily, hit 0.5% blended CR.
Week 5–12
Scale + retail
70/20/10 budget lock, retail onboarding kicks off, CRM goes live.
Quarter 2
Compound
Full calendar locked, demand prediction feeding infra, KPIs quarterly.
A Submer Group Company
Telco-native go-to-market: performance, brand, and activation that pays back by month three.
INTERNAL STAGING · v1.0
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