Meet RadianX 360° Marketing. A telco-native acquisition funnel across owned and paid, prepaid and postpaid. We are on the hook for the numbers: CAC, activation, LTV payback.
We start with the math we can prove - Header Enrichment + a 2-click flow delivers 3× ROAS on day one. Brand work then compounds every channel: programmatic, in-store, OOH, TV. The bundle makes it sticky.
Header enrichment + a 2-click checkout flow is the unit economic. We back it with a real UA budget,
prepaid market mechanics, and a clean-campaigns posture that holds in regulated geographies.
We tune the offer mix to fit your market: soft, hard, or content-first. Same playbook as the math above, turning every plan into both an acquisition lever and a retention lock.
Retail becomes the second growth engine: gamepad, 5G, and content bundled at the shelf, ready to use the moment the customer leaves the store. Our 18-week onboarding template takes the operator from discovery to in-store launch, with planograms, employee spiffs, and PR already locked.
Four stages, each with its own CPA, creative lever and telco-data signal. Top-of-funnel is plentiful and cheap; the drop is at conversion. Every cohort exits with a payback model attached: blended $109 CAC, LTV payback by month 3.
Playable, video and programmatic display across Google DV360, Meta, TikTok, Twitter. Affinity + lookalike + custom audiences.
Landing pages are real-time, no code-push. Per-cohort variants: prepaid vs postpaid, 5G vs broadband, retail vs digital.
Subscription via Opratel's 2-click, PIN+HE, PIN, external flows. Best-performer pushed to 80% of traffic by week 4.
Custom audiences, purchase-intent, activity signals. TikTok playables close the final meter; CAC drops to $53 on best unit.
Fixed media is the operator's own inventory: SMS, push, STB takeover, in-app, splash screens. It scales for free. Variable media is paid: Google, Meta, TikTok, programmatic. Both are optimized off the same first-party telco DMP, which is the thing competitors can't copy.
Every operator has a different mix of header-enrichment, DCB integration, USSD, and WiFi traffic. We run all four flows in parallel, then route traffic to the one that prints money. Benchmarks below are live from current operations.
A brand built around your market and segments. We position your telco as the true home for gaming - so every other channel stops doing the heavy lifting.
A brand gamers connect with, super charges every channel. CAC down, retention up.
We build the TrueID gaming brand through TrueID's own properties - the True Cafes, the flagship stores, the mall activations and campus drops - not through a paid feed. Real venues the operator already owns become the brand's stage, each one wired to one CRM. It's how a telco turns physical footprint into fandom, sign-ups and retention. Illustrative figures.
Retail floors, social feeds, and the controller in their hands - the moments when a cloud-gaming brand has to deliver. We build them, run them, and route every touch back to the bundle.
Register-side TV demo, gamepad shelf, attach prompt, SIM pairing, employee-purchase pricing. Planograms ship a quarter ahead; sales staff complete a 6-week certification before shelf-set. The bundle SKU is one scan, one invoice, one box that leaves the store playing.
Four-tier loyalty ladder runs from first-play to creator-partner. Quarterly tentpole tournaments anchor PR; weekly social drops + creator squads hold attention between beats. Every interaction - RSVP, scan-in, leaderboard, share - is a known event that maps to a CRM segment and a bundle offer.
On-screen virtual controls are the default at activation - every new sub plays within 30 seconds, on the device they already own. Then we upsell into hardware: phone clip for prepaid, home pad for the flagship plan, arcade build for mall + cafe activations. Sourcing locked with two factories, 18-month lifecycle, in-warranty repair through the operator's existing care channel.
Performance fills the funnel. Brand makes the bundle mean something. Activation lands it at the till, the tournament, and in hand. The live-ops calendar is the rhythm that runs all three together - tentpole launches, always-on CRM, paid pushes, retail + PR - locked 12 months out so operator media, PR and stores move in sync.
The marketing dashboard feeds demand prediction into the GPU capacity dashboard: fixed impressions × CR + paid impressions × CR − churn = new CCU. Infra scales before traffic arrives, not after.
Fixed + variable media
Minus churn
AMD rack capacity
Clean loop
This isn't a pitch deck. Every number, lever and beat above is live in market. JioGames. TrueOnline GameHub. 24 telco partners and counting. The operator brings inventory, subscribers and billing rails · we bring the playbook, the team, and the track record to make it work on day one.
Audit telco inventory, link DMP, map cohorts, pick starter flow.
Launch 2 flows in parallel, A/B daily, hit 0.5% blended CR.
70/20/10 budget lock, retail onboarding kicks off, CRM goes live.
Full calendar locked, demand prediction feeding infra, KPIs quarterly.
Full-funnel go-to-market for cloud gaming: performance, brand, and live-ops · run with the operator and proven in market.
