05 · Commercials NPV-positive · month 2

CAPEX-free.
Revenue share.
Proven at telco scale.

Radian Arc holds the Master Rental Agreement with Macquarie. We finance the hardware, you book the subscribers, we share the revenue. One 24-month contract covers data, controllers and cloud gaming — the model is live in real telco environments at 10M-subscriber scale.

Master Rental Agreement · Macquarie Capital · Operative Lease 18–36 mo · telco carries subscriber credit risk
Capital required— at contract —
$0
CAPEX to start
Macquarie MRA. No balance-sheet risk.
Contract length— single SKU —
24mo
Standard term
Controller + data + cloud, monthly.
Retail ARR range— sensitivity —
$16.8–$84M
Annualized · 800 stores
5–25 units / store / month.
Financed NPV— with financing —
M2 · BREAK-EVEN
+10%
Discount, positive
NPV +$232 over 24 months.
02 · Why bundle A product, not a feature

Pricing cloud gaming as a VAS line-item puts it next to free.
A bundle changes the comparison.

Pair a premium controller with data and Blacknut, and cloud gaming stops being a standalone subscription competing with free App Store titles — it becomes a product the customer walks out holding. That single change rewires five telco unit-economics levers at once.

Customer value

A product, not a feature.

  • 01
    Premium gamepad in the box

    S5 controller, Stadia / Luna-class hardware. Tangible value at point of sale.

  • 02
    Multi-screen play

    Same subscription across STB and mobile, tied to the subscriber account.

  • 03
    No longer compared to free

    Premium hardware + 5G + Blacknut ≠ a free title in the App Store.

  • 04
    Walks out working

    In-store sign-up and set-up completed by trained retail staff. No second trip.

— Bundle construction —S5 · 5G / Broadband · Blacknut
Telco economics

Five unit-economics wins.

  • 01
    LTR
    Prepaid → postpaid

    Transitions prepaid subscribers into a postpaid subscription bundle with real LTV.

  • 02
    LTR
    Longer-term plans

    1-year and 2-year contracts replace monthly churn windows.

  • 03
    ARPU
    Bundle pricing vs. VAS

    Higher ARPU through bundle pricing — not a $2 line-item attached to a base plan.

  • 04
    CHURN
    Sticky, hardware-tethered

    Gaming is sticky; the controller anchors the subscription to a physical object.

  • 05
    DAU
    Interactive engagement

    eSports and competitive events drive daily active use — engagement VAS providers can't match.

— Modeled against —Telco retail benchmarks · SEA + MEA · 10M-sub cohort
03 · Channels Retail · Digital · Prepaid

Three channels,
one bundle.

The same bundle monetises across all three sales motions. Retail is the growth engine for postpaid. Digital is the base-activation flywheel. Prepaid is where 80–98% of subscribers in SEA, LATAM and MEA actually live.

Channel 01

Telco Retail Bundles

Postpaid · strategic growth
  • Hardware + 5G / Broadband + Blacknut, sold through existing retail stores.
  • Strategic growth area for postpaid subscriber acquisition.
  • Pilot proven with Macquarie + Celcom.
  • Walks-out-working: sign-up + set-up in-store by trained staff.
— 52 stores · annualized —
$4.5M – $27M
5 / 20 / 30 bundle units per store per month
Channel 02

Digital Marketing

Base · weekly & monthly
  • Programmatic acquisition across own and 3rd-party inventory.
  • Weekly and monthly add-on plans for existing subscribers.
  • Funnel: reach → 5% conversion → monthly / weekly plan.
  • Drives subscribers and marketing awareness simultaneously.
— 15M impressions / mo · Mid —
$210,600
17,550 weekly bundles and plans · 0.018% cvr
Channel 03

Prepaid Quick Codes

USSD · emerging markets
  • 80–98% of telco mobile subs in SEA, LATAM, MEA are prepaid.
  • Weekly data bundles + game-pack add-ons through dealer networks.
  • USSD quick-code activation — no app install needed.
  • Generally the largest % of users in emerging markets.
— 595K weekly impressions · Mid —
$185,822
1,191 weekly bundles / plans · 0.2% cvr
Retail bundles → Postpaid acquisition Digital marketing → Base activation Prepaid quick codes → Mass reach
04 · Pricing bundles 4 shapes · one integration

Four bundle shapes.
Same integration.

Operators mix and match from four standard bundle shapes. Length, device and data plan flex to the market — the integration work doesn't change. Upsells available monthly / 1-year for subscribers who start data-only and add cloud gaming later.

Bundle A · Entry
A
Monthly · no commitment
DeviceS5 controller
Data5G / Broadband opt.
TermMonthly
Promo
Entry-level, no commitment. Test-drive the bundle with the lowest-friction SKU.
Bundle B · Mainstream
B
1-year · first month free
DeviceS5 controller
Data5G / Broadband opt.
Term1 year
Promo1 mo free
The default SKU most retail activations push. Balanced LTV vs. conversion friction.
Bundle C · Best LTV
C
2-year · first month free
DeviceS5 controller
Data5G / Broadband opt.
Term2 year
Promo1 mo free
Best ARPU / LTV for the operator. Longest repayment window, highest lifetime revenue.
Bundle D · Family
D
2-year · STB + controller
DeviceS5 + Android STB
DataBroadband
Term2 year
Promo1 mo free
Living-room / family tier. Pairs the bundle with broadband and the big screen.
— Upsell path — Data-only → +cloud gaming · Monthly or 1-year, same 1 month free promo Bundle price reference · $350 over 24 months
05 · Case study 10M-subscriber telco · 12 months

What the model looks like
at 10M-subscriber scale.

A modelled 12-month view across a 10M-subscriber operator with 52 retail stores and 15M monthly impressions. Retail is the ARPU engine, digital scales the base, prepaid reaches the 80%+ of subscribers who live outside postpaid altogether.

Subscriber base
10M
Mobile + broadband, postpaid and prepaid combined.
Retail footprint
52stores
Flagship + managed retail with trained staff.
Monthly impressions
15M
Programmatic inventory, own + 3rd-party, plus prepaid USSD.
Bundle reference
$350/24mo
S5 + 5G / Broadband + Blacknut. 1 month free.
Retail bundlesChannel 01 · postpaid
$16.8M ARR
$16.8M20 u / store / mo
Digital marketingChannel 02 · base activation
$2.5M ARR
$2.5M17.5K weekly · 0.018% cvr
Prepaid quick codesChannel 03 · USSD / dealer
$2.2M ARR
$2.2M1.2K weekly · 0.2% cvr
CombinedAnnualized run-rate
$21.5M ARR · blended
$21.5Myear one, mid case
— Assumptions —10M subs · 52 stores · 15M impressions / mo · $350 bundle · mid-case
06 · Sensitivity Retail units / store / month

Retail ARR scales
with units-per-store.

A quiet store moves 5 bundles a month. A mature flagship moves 25. Across 800 stores the model runs from $16.8M to $84M of annualized retail ARR — before digital or prepaid channels are layered in.

Annualized ARR · 800 retail stores

Quarterly ARRAnnualized run-rate
$84M $63M $42M $21M $0 5 U / mo $16.8M ARR 10 U / mo $33.6M ARR 15 U / mo $50.4M ARR — mainstream — 20 U / mo $67.2M ARR 25 U / mo $84M ARR
Takeaway

Retail scales linearly — then digital and prepaid stack on top.

The retail channel alone is enough to justify the bundle. Digital and prepaid add mass-market reach without needing more stores or more CAPEX. One ops team, three channels.

  • 800 stores × 5 U/mo → $16.8M ARR, floor case.
  • 800 stores × 20 U/mo → $67.2M ARR, mainstream.
  • 800 stores × 25 U/mo → $84M ARR, stretch case.
  • + digital + prepaid → compounding on top of the retail engine.
07 · Financing Macquarie MRA · 24 months

Net cash positive
from month 2.

Hardware financed via Macquarie, billed back through subscriber revenue. The operator's balance sheet stays clean. Across a 24-month contract the waterfall settles at NPV +$232 per bundle, 10% discount.

Per-bundle waterfall · 24-month model

$0 Gross revenue 24-mo bundle +$552 Hardware MRA · financed –$220 Platform Blacknut licence –$60 Retail + fin cost Commission / rate –$40 Net cash 24-mo NPV NPV +$232
Financed NPV · per bundle
+$232
Discount rate 10%. Net cash flow positive from month 2. Operator carries subscriber credit risk; Radian + Macquarie carry the capital.
Contract length24 months
Break-evenMonth 2
Operator CAPEX$0
Credit riskTelco · sub-level
Capital partnerMacquarie MRA
08 · Onboarding 18 weeks · kick-off to retail launch

Kick-off to retail launch
in 18 weeks.

A parallelised onboarding track: integration starts week 1, retail fit-out and staff training finish in time for a joint marketing launch. Radian Arc owns integration end-to-end; the telco supplies billing, CRM and the retail floor.

W1Kick-off
W5Integration
W9UAT
W13Retail fit
W17Soft launch
W18Launch
Commercial & contractTRACK 01Master agreement · MRA
MSA · MRA · SOW
Technical integrationTRACK 02Billing · CRM · ID
APIs · SSO · billing · CRM connectors
Content & platformTRACK 03Blacknut configuration
Catalogue · branding · device QA
Retail fit-outTRACK 04Flagship + managed stores
POS kits · demo stations · training
Marketing & launchTRACK 05ATL + BTL + digital
Creative · activations · 360° campaign
UAT + soft launchTRACK 06Pilot stores
Pilot · feedback · iteration
— Radian Arc owns integration end-to-end —Telco supplies billing, CRM, retail floor, marketing media
09 · Let's talk Active pilots · SEA + MEA

CAPEX-free.
Revenue share.
Let's do the deal.

We finance the hardware through Macquarie, you bundle it with data and Blacknut, we share the revenue. NPV-positive by month 2, launched in 18 weeks. Bring your 10M subscribers. We bring the rest.

RRadian Arc
CAPEX-free cloud gaming bundles for telco retail. Master Rental Agreement with Macquarie. Live at 10M-subscriber scale.
INTERNAL STAGING · v1.0
© 2026 Radian Arc. Master Rental Agreement with Macquarie Capital. Sydney · Singapore · Dubai · São Paulo